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By Aishwarya Raviganesh

July 4th, 2020

As a grassroots organisation, we regard small businesses and grassroots movements with great respect. As we pick up momentum, we’d like for them to, too.

The COVID-19 crisis has been undeniably difficult for us all – but the impact it has had on small businesses, artisans and tailors – is devastating. As per an initial estimate by the Export Promotion Council for Handicrafts (EPCH) the handicraft sector could suffer a loss of ₹8000‐₹10,000 crores in the wake of the pandemic.

We’re watching the pandemic take out one industry after the other, the handicraft industry being no exception. Over 31.44 lakh households engaged in weaving and allied activities have been locked out of their livelihoods.

What’s worse? These local artisans have even lesser visibility than most migrant workers and are often dismissed for being “non-essential” workers. As time progresses, our supply chains will only get more fractured, further dwindling their earnings.

There’s no better time to bridge the gap between charities and small businesses – Support your local tailors by ordering squares and blankets from them! Buy cloth from your local stores, take it to your local tailor and have them cut and embroider it :

Localizing the entire process allows you to support a chain of these businesses. There are several small online business that sell crocheted and knit items – order a couple granny squares. It’ll make a difference.

Of course, one single order won’t be able keep their doors open. Which is why we’re urging all of you to collectively do what you can to support their passion.

Our motto “A stitch in time saves lives” has become about so much more than our original mission – Every single square counts. Every single order counts.

Support their craft.

Support our aim.

Share A Square.